Specializing in the manufacture of custom paint
The Private Label
Across Europe, studies conducted on this subject show that private label brands are surpassing national brands. Over time, these brands gain the trust of consumers, who realise that they meet or exceed the quality standards required by national brands, at a significantly lower price. The market share of private label brands is currently setting records, reflecting a shift in consumer purchasing behaviour, which is expected to lead to even stronger growth in the future.
As a specialist in private labels, SOMEFOR draws on its expertise and know-how to offer two types of services:
1) Manufacturing under the distributor’s brand, based on an existing graphic charter and specifications, while strictly adhering to the client’s requirements.
2) Conceptualisation and development of new brands. This approach is carried out in several stages:
Market and competitor analysis
Target product and price offers
Needs assessment
Development of product formulation.
A dedicated service per brand
Positioning advice
Manufacturing
Design of a suitable packaging illustration
Development of a merchandising plan
Quality monitoring and after-sales advice