Specializing in the manufacture of custom paint
The Private Label
Across Europe, studies on this subject show that private labels are taking over from national brands. Over time, these brands are gaining the trust of consumers who realise that they meet or exceed the quality criteria required by national brands, for a significantly lower price. Private label market shares are currently breaking records, and are showing a change in consumer purchasing behaviour, which should lead to even stronger growth than expected in the future.
SOMEFOR, as a private label specialist and with its expertise and skills, offers 2 types of services:
1) Manufacturing under the brand of its distributors, according to an existing graphic charter and specifications, strictly adapting to the requirements of its customers.
2) Conceptualization and development of new brands. This approach is done in several stages:
Market and competition analysis
Offering targeted products and prices
Needs study
Development of product formulation.
A dedicated service per brand
Positioning tips
Manufacturing
Creation of a suitable visual
Development of a merchandising plan
Quality monitoring and after-sales advice